If you own a blog or a website, then driving traffic and higher SERP ranking is your primary focus. You need people to search for your keywords and click on your result. And that can be done only if you rank high in the SERPs. And studies have shown, the first page on Google is known to drive maximum traffic to websites as compared to the other pages. Also, this will not be an overnight success, It takes time and persistent hard work. But with continuous dedication, creativity, and the right steps you will ace the process and your website will rank higher on Google. Here we have 6 effective ways to improve Google ranking of your blog and website.
How to Improve Google Ranking? Explained In Detail
#1: Include Focus Keyword in Title
The title of your article should be catchy but you must not forget about the focus keyword. The first thing that is scanned in your article is its title and it is important you begin by using the focus keyword in it. This will definitely help in your article’s ranking. It defines your content so Google gives a lot of weightage to it.
You can even do a quick check on your competitor’s title to learn how beautifully they frame the keyword yet the title seems interesting. Lastly, analyze the results.
#2: Meta-Description Is a Potential Saviour
A meta description is a short description of your article. Don’t consider it a definition and start writing a theoretical definition to explain it. Consider it as a chance to grab your reader’s attention and showcase what’s so interesting about the article that he/she will have to view the article.
Readers often judge the article based on its meta description. Write something that is attractive and informative at the same time.
#3: On-Page SEO Is Equally Important As Off-Page SEO
Some of the budding bloggers think rigorously working on Off-page SEO will work for their site. This surely works but on-page SEO is another equally important aspect that needs attention for optimum results.
Also read: How to move from blogger to wordpress without losing Google Ranking
You must write long articles as more information is given high weightage by search engines. With longer text, its authenticity increases. Also, add focus keyword in the first 100 words of your article. It is a content marketing strategy that works all the time. Add outbound links to your website in the form of anchor text. They should be relevant to your article and informative. These play an important role in increasing your site’s ranking on Google.
#4: Your Website Must Be Mobile Friendly
Gone are those days when computers and laptops were the only media used for surfing on the internet. With internet facilities made accessible to people on mobile phones, most of the people pick their mobile whenever they have to search for anything. In fact, research claims mobile phone searches are significantly higher than desktop searches.
So you might have understood by now how important it is to create a blog that is mobile friendly. You can use online tools to check whether your website is mobile-friendly or not. Based on reports you can work on it to rectify the errors that are hindering smooth mobile phone results.
#5: Link Building Strategy Should Be Right
Link building has come a long way from anchor text clickable links to profile, comment, and another form of links. Google will analyze your site to see if there are bad links directed to your site or the link building strategy is forced to gain more Domain Authority or not.
Also read: 7 Best SEO tips that will improve your Web Design
You can use any online tool to analyze the inbound links of your site. This will be divided in the form of active backlinks, no follow links, do-follow links, and more. Here, you have to check whether the sites that are directing a link to your website are SEO based or not. Are they trying to spam your site or the links are broken, or the domain is using an unhealthy way for ranking their website? Use online tools like Moz or Ahrefs to find unhealthy links and take time to remove them so that the process appears natural.
#6: Work Extensively On Keyword Research
Everything depends on the keyword you choose. So don’t take it lightly. Search for the keyword you are planning to start your blog on and check the competition. If the competition is high and you are starting your blog for the first time don’t choose it. The high competition keyword requires a lot of hard work and you have to be thorough with various aspects of SEO to rank them on Google. Instead, look for the related keyword with a bit less number of searches and less competition.
If you are planning to start an affiliate website then choose ‘buy’ keywords, only then you will succeed. Post article on related keywords too so that Google comes to know what your target it.
Check the graph of the audience in various months of the year. Whether people search for it for the whole year or there is a peak month for it. You can strategize the work on your website accordingly.
Ranking your article on Google is a challenging task. With digital marketing growing at a high scale, there are multiple people who are starting their blog with basic knowledge of SEO. Still, following the right strategies can help you with this tedious task. Take time to understand your blog, audience, competitor, keywords, and more. With practice and regular efforts, you will come to know what’s best for your website.
Google is continuously updating its algorithms so keep a check on the Google updates on a regular basis. Once you are ready with everything a high-quality content will do the job for you. Google is continuously looking for the best content that is informative and follows all the SEO rules. Once you master the skills for your blog, you can start creating more blogs and improve Google ranking even faster.